PUR 3000 Chapter Notes - Chapter 7: Peer Pressure, Factor 5, Jargon

• School: University of Florida
• Department: Public Relations
• Course: PUR 3000
• Professor: Sora Kim

Document Summary

The goals of communication -third step in the pr process after research and planning -also called execution =the most visible part. Implementing the plan -implementation of a decision, the process by which objectives are achieved -goals are to inform, persuade, motivate or achieve mutual understanding. Receiving the message five communication elements -wilbur schramm"s one-way linear model that shows the five basic elements: source, encoder, signal, decoder, and destination. Photos, illustrations, catchy slogans -the objective of communication is simply exposure to and accurate dissemination active audiences -already interested and engaged, search of more supplemental information -may attend a talk or follow experts on twitter triggering events. Pr people should spend more time thinking about what behaviors they are trying to motivate in target publics than about what info they are communicating to those publics. Triggering event=rapid response to a natural disaster -can also be the launch of a new product. Attention-getting concepts -communicators should think in terms of the five senses.