MMC 2604 Chapter Notes - Chapter 11: Town Crier, Quaker Oats Company, Smith Brothers
4 Dec 2018
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Early developments in american advertising: existed since 3000 b. c. e. Shop owners in babylon hung outdoor signs for their stores. Town criers walked the streets called out news and advertised goods and stores. Early media ads were on handbills, posters, and broadsides. Magazines originally refused to carry ads to distinguish themselves from newspapers: the first advertising agencies. Newspaper space brokers: individuals who purchases pace in newspapers and sold it to various merchants, 1841 volney palmer opened a prototype for the rst ad agency, advertising in the 1800s. First full service modern ad agency: n. w. Trademarks and packaging: ads created impression of signi cant di erences, creating brand-name recognition, first brand name: smith brothers. First cereal company to register a trademark. Used image of william penn (founded pennsylvania: campbell soup. Federal food and drug act passed in 1906: department stores criticized for undermining small businesses.
