Mar 3023 Chapter Notes - Chapter 1: Root Mean Square, Marketing Mix, Customer Relationship Management
12 Sep 2018
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Marketing and your career: marketing a ect all individuals, organizations, industries, and countries. Marketing de nition: the american marketing association. To discover the needs and wants of prospective customers. Satisfy those customers: the key to achieving these to objectives is the idea of exchange: The trade of things of value between a buyer and a seller so that each is better o after the trade. The diverse elements in uencing marketing actions: a marketing department relates to many people, organizations, and forces, the marketing department both shapes and is shaped by its relationship with these internal and external groups. What is needed for marketing to occur: at least four factors are required: Two or more parties (individuals or organizations) with unsatis ed needs. A desire and ability on their part to have their needs satis ed. A way for the parties to communicate.
