COM 1000 Chapter Notes - Chapter 8: Rolodex, Kiwanis, Hasty Generalization

• School: University of Florida
• Department: Center for Written and Oral Communication
• Course: COM 1000
• Professor: Kellerman Edmund

Document Summary

Persuasion: sometimes argument presented argumentation, logic, reasoning, substance, manner or speech it"s presented, oratory and delivery, public speaking. Presenting in the public forum: 70-80s common person received 5500 ad messages a day, persuasion. Act of trying to influence someone"s beliefs, behavior, or emotions with hopes of changing their attitude and/or behavior. Not all attitude change equals behavior change. Principles of persuasion: govern success of persuading others, must realize that you speech or convo results in a few people chaning their opinion about 180 degress. Expecting a total change would be unrealistic: geberally change in attitude or behavior happens in small increments unless cataclkysmic event such as religious conversation or death, secondly. Not all of your audience is going to agree, no matter how persuasive you are. Few speakers achieve 100% agreement, always few skeptics: circumstances of situations change and thus the effect of that speech changes, perusasion of the whole.