ADV 3008 Chapter Notes - Chapter 17: Out-Of-Home Advertising, Location, Location, Location, Global Positioning System
13 Nov 2018
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Out-of-home advertising: outdoor advertising, bus and taxi advertising, subway posters, terminal advertising, most common are on-premise signs. Standardized outdoor advertising uses scienti cally located structures. Outdoor advertising companies = plants: plant operators nd locations, acquire permits, erect structures, may have an art sta , etc, types of outdoor advertising. Monday, november 12, 2018: street furniture, transit, broadcast using place based tvs, alternative (elevators, stadiums, airborne, shopping malls, buying ooh advertising. 100 showing: 100 gross rating points daily, basic unit of sale for billboards/posters. Location, location, location: rates vary from market to market. Technology in outdoor advertising: global positioning systems (gpss) Give exact location of boards using satellites: location-based advertising, regulation of outdoor advertising. Transit advertising: bus and taxicab advertising as well as posters on transit shelters, terminals, and subways, types of transit advertising. Transit shelters: sometimes the only form of ooh permitted.
