SOCI201 Chapter Notes - Fall 2018 Chapter 6 - Opinion leadership, Cultural lag, Media monitoring
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SOCI201 Full Course Notes
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Publishing information about the frequency of website searches. Hyperconsumerism: refer to the practice of buying more than we need or want, and often more than we can afford. Narcotizing dysfunction: refer to the phenomenon in which the media provide such massive amts of coverage that the audience becomes numb and fails to act on the information, regardless of how compelling the issue. Emphasize that the media reflects and even exacerbates many of the divisions in our society and world. Gatekeeping: media"s ability to decide what is transmitted. Today, many countries try to control political dissent by restricting citizens" access to online comments unfavorable to the govt. Stress the way interest groups monitor media content. They way powerful groups transmit society"s dominant ideology through mass media. Dominant ideology: describes a set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests.
