COMM245 Chapter Notes - Chapter 5: Desktop Publishing, Contributing Editor, The Saturday Evening Post
24 Jan 2017
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1st magazine, published in germany in 1663 = edifying monthly discussions: edited by johann rist (poet and theologian, what we"d call a literary journal today targeted to elite, literate audience. 1st periodical to actually use the word magazine - edward cave"s gentleman"s. American magazines: 1st = andrew bradford"s american magazine followed by ben franklin"s. General magazine 3 days later (bradford stole his idea) Failed because expensive & lack of easy distribution with everyone. Late 18th and early 19 centuries - specialized magazines (often based on spread out religion or literature, or based on various professions) Women"s magazines - specific kind of specialized magazine: ladies" mercury 1693 in london, godey"s lady"s book is predecessor for other women"s mags including most famous one - ladies" home journal. Saturday evening post (the post) became america"s longest-lived magazine: originally aimed at men, it became a middle-class family magazine, signaled the dawn of the golden age of magazines.
