BUAD441 Chapter 9: cooper tire and rubber company case study
1 Dec 2016
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Competing in a highly competitive market for replacement tires. 2014 - 11th largest tire producer worldwide & n. a"s 4th largest tire producer. Markets in more than 100 countries around the world. One of few companies to achieve both consistent high growth and strong returns for over a decade. 2014 fierce competition: recovering from failed merger in late-2013. 1914- bought m&m manufacturing company: following year, bought giant tire & rubber company. 1920 broadened scope of firm, repositioning it as a tire manufacturer: more than 130 domestic competitors. 1930 merger w/falls rubber company and cooper corp to form master tire & rubber company: combined production of the plants = 2,850 tires a day. 1946 changed name to cooper tire & rubber company. 1960 became a publicly held corporation. 1980"s years of significant change: tire manufacturers wanted to lower production capacity b/c domestic market became saturated.
