BUAD441 Chapter Notes - Chapter 8: Cars Land, Disney Digital Network, E-Book
21 Nov 2016
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Business units: theme parks & resorts, media networks, studio entertainment, consumer products, interactive media. Share price outperformed s&p 500 since 2003. Ceo rob iger: made company stronger with acquisitions of pixar & Marvel: today: very brand focused, globally strong, technology friendly approach: nothing the company was gonna do was going to stand in the way of its developments. Reach more people in more ways: company is managed in a cohesive fashion. Knows where the value is created at the company, is invested in the walt disney company, not their individual businesses. 2014, record-setting 1st quarter but faced several strategic. Sets them apart from many companies issues invested nearly billion. 43% investment in a . 5 billion theme park in. China: acquired pixar & marvel, funded share-buyback plan, provided sufficient returns on invested capital, business units competed in industry environments. Walt disney thought there should be a clean and safe park that had attractions both parents and children would find entertaining.
