POL SCI 40 Chapter Notes - Chapter 1: Availability Heuristic, Front Running
24 Dec 2016
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Trump is surging to the front of the gop presidential polls b/c the news media has consistently focused on him since he announced his candidacy on june 16. Advertising: tru(cid:373)p"s a(cid:374)(cid:374)ou(cid:374)(cid:272)e(cid:373)e(cid:374)t of (cid:272)a(cid:374)dida(cid:272)y ge(cid:374)erated a (cid:373)u(cid:272)h larger spike i(cid:374) (cid:373)edia coverage than these other candidates received. Day before his candidacy, trump = 4% of media coverage. Day after = 31: ne(cid:449)s (cid:373)edia"s atte(cid:374)tio(cid:374) to tru(cid:373)p has(cid:374)"t faded a(cid:449)ay, u(cid:374)like ho(cid:449) it usually does. Consistently attracted 20-30% of news coverage of candidates: article believes media attention drove his poll numbers b/c. Voters do(cid:374)"t (cid:272)ha(cid:374)ge their (cid:373)i(cid:374)ds (cid:449)ithout (cid:374)e(cid:449) i(cid:374)for(cid:373)atio(cid:374) Ppl change their minds b/c they hear new info: ppl here bombarded w/ news stories about trump. Trump has received a larger-than-usual spate of media coverage and so his polling bump is larger and more durable too. Availability heuristic: people mention whichever candidate that happens to be in the news these days.
