DIS STD 101W Chapter Notes - Chapter 1: Visual Rhetoric, Popular Photography, Medical Model

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Article synthesis: visual rhetorics of disability in popular photography. Rosemarie garland thompson explains in her essay that photography is impactful in the way that it constructs the social perception of disability through its distortion of the disabled body through the four visual rhetorics. Thompson breaks down her argument by briefly introducing and defining the four visual rhetorics and analyzes popular photographs and advertisements as an example of each visual rhetoric to support her overall statement. Longmore"s analysis of the charity model and how it is utilized in the sentimental visual rhetoric by analyzing a cover of a 1998 benetton public relations brochure of a child with down"s syndrome. The four visual rhetorics are wondrous, sentimental, exotic, and realism. The sentimental visual rhetoric places the disabled figure below the viewer, which evokes pity in the able bodied viewer. The disabled body is viewed as suffering and in need of help from the able bodied viewer.

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