DESMA 8 Chapter 11: TV & Ads
Document Summary
C h a p t e r 1 1 : t e l e v i s i o n. Television advertising more powerful than radio or print. The images it presents can be highly in uential. Breaking the fairness doctrine when airing cigarette commercials. World health organization framework convention on tobacco control. Average child watching 25,000 tv commercials a year. Ads for foods with high amounts of sugar and fat leading to childhood obe- sity. 1974: fcc issues new guidelines for children"s advertising. Fcc deregulating all advertising: the market will regulate itself . Television in uences people, especially children, to commit violent acts. What"s in the public interest is often not what the public is interested in . Children becoming numb to the horror of violence; gradually accepting vio- lence as a way to solve problems. Safe harbor : fcc regulations intended to keep offensive material off air from 6 am to 10 pm.
