Mar 3765 Chapter Notes - Chapter 7: Independent Business, Franchising, Mobile Marketing
Document Summary
Support, brand-name appeal, standardized quality of goods and services, National advertising programs and marketing assistance, financial assistance, Proven products and processes, centralized buying power, site selection, greater. Strict adherence to standardized operations, restrictions on purchasing prices, Limited product line, contract terms and renewal, unsatisfactory training. A description of all obligations the franchisor must fulfill to help a franchisee prepare to open and operate a unit xii. A description of any territorial protection that the franchise receives and a statement as to whether the franchisor may locate a company-owned store in that territory xiii. All relevant information about the franchisor"s trademarks, service marks, trade names, logos, and commercial symbols, including where they are registered xiv. Similar information on any patents, copyrights, and proprietary processes that the franchisor owns and the rights that franchisees have to use them xv. A description of the extent to which franchisees must participate personally in the operation of the franchise xvi.
