ADV 3008 Chapter 1: Chapter 1 Text Notes
Document Summary
The past 150 years of advertising goes as the following: loved, loathed, sought after, avoided. *the e(cid:454)(cid:272)ha(cid:374)ge of goods; the (cid:374)eed to li(cid:374)k (cid:271)u(cid:455)ers (cid:449)ith seller"s date to prehistori(cid:272) ti(cid:373)es. Evidence of messages offering goods for sale that date back to 5000 b. c. Modern advertising began in the u. s in the mid 1800s. The following century it introduced motivational research to define consumer behavior, media analysis to reach targeted consumers, and creative strategy to enhance selling messages. Advertising is a communication tool that functions most efficiently in combination of two components: centralized exchange: a system of trade and marketing through specialized intermediaries rather than the direct exchange of goods between buyers and producers. Factors of rise of advertising (after civil war) Public education created a literate population; the need for magazines and newspapers rose: advertising prospered after industrial revolution. Mass production allowed for efficient manufacturing of goods. Technology for high-speed presses for printing magazines/newspapers introduction of railroad.
