SOCIOL 41 Chapter Notes - Chapter 2: Arthur Schuster, Brainstorming, Alex Faickney Osborn
Document Summary
Prevails in situations focused on solidarity, conflict avoidant, relationship- oriented. Distribute rewards according to member"s personal needs, regardless of contributions. Prevails frequently in close relationships involving friends, lovers, and relatives. Distribute rewards in proportion to member"s contribution. Members receive rewards in proportion to the contributions they make to the group. Judgements made when one group member compares his/her outcomes and inputs (ratio) against those of another member. Elements of the situation can also enter in to group member"s assessment of their value to the group. When task interdependence is high, unequal rewards may cause some members to feel that smaller rewards are not fair. Under conditions of high interdependence higher levels of differential rewards reduced the group"s productivity. In 1964, alex osborn maintained that groups employing brainstorming will be able to generate a large number of high-quality ideas in a brief period. Brainstorming sessions should abide by the following.
