MGMT 105 Chapter Notes - Chapter 12: Neuromarketing, Competitive Intelligence, Copernicus Programme

• School: UC-Irvine
• Department: Management
• Course: MGMT 105
• Professor: Vanessa Sheppard

Document Summary

Measurement error: occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process. Sampling error: occurs when a sample somehow does not represent the target population. Frame error: occurs when a sample drawn from a population differs from the target population. Radom error: occurs when the selected sample is an imperfect representation of the overall population. Field service firm: specializes in interviewing respondents on a subcontracted basis. Cross tabulation: method of analyzing data that lets the analyst look at the responses to one question in relation to the responses to one or more other questions. Consumer generated media (cgm): media that consumers generate and share among themselves. Competitive intelligence: an intelligence system that helps managers assess their competition and vendors in order to become more efficient and effective competitors. Manufacturer"s brand: the brand name of a manufacturer, fruit of the loom.