MGMT 105 Chapter 4: Chapter 4

• School: UC-Irvine
• Department: Management
• Course: MGMT 105
• Professor: Vanessa Sheppard

Document Summary

Marketing managers are adapters rather than agents of change. Environmental management: when a company implements strategies that attempt to shape the external environment within which it operates. Social change is perhaps the most difficult external variable for marketing managers to forecast. A person"s values are key determinants of what is important and not important tot hem. Us consumers rank the characteristics of product quality as: reliability, durability, easy maintenance, ease of use. Trends becoming american values: getting off the grid: becoming more self-sufficient, meaningful green: green initiatives having an impact on environmental, social, and. Low price economic dimensions: ecotechmed: proactive health care. Lifestyle: mode of living; it is the way people decide to live their lives. Component lifestyle: the practice of choosing goods that meet one"s diverse needs and interests rather than conforming to a single, traditional lifestyle. Social media: web-based and mobile technologies that allow the creation and exchange of user generated content.