MGMT 1 Chapter Notes - Chapter 15: Direct Selling, Telemarketing, Reverse Logistics
21 Jul 2016
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Document Summary
Marketing intermediaries organizations that assist in moving goods and services from producers to businesses (b2b) and from businesses to consumers (b2c) Channel of distribution a whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers. Agents/brokers marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don"t take title to the goods. Wholesaler a marketing intermediary that sells to other organizations. Retailer an organization that sells to ultimate consumers. Utility in economics, the want-satisfying ability, or value, that organizations add to goods or services. Time utility adding value to products by making them available when they"re needed. Place utility adding value to products by having them where people want them. Possession utility doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service.
