MGMT 1 Chapter Notes - Chapter 15: E-Commerce, Reverse Logistics, Social Commerce

• School: UC-Irvine
• Department: Management
• Course: MGMT 1
• Professor: Grace Mc Laughlin

Document Summary

Managing the flow of goods has become one of the most important managerial functions for many organizations. Marketing intermediaries (middlemen): organizations that assist in moving goods and services from producers to businesses (b2b) and from business to consumers (b2c) Channel of distribution: consists of a whole set of marketing intermediaries that join together to transport and store goods in their path from producers to consumers. Agents/brokers: marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don"t take title to the goods. Wholesaler: a marketing intermediary that sells to other organizations, part of the b2b system. Retailer: an organization that sells to ultimate consumers. Utility: in economics, is the want-satisfying ability, or value, that organizations add to goods or services by making them more useful or accessible to consumers than they were before. Time utility: adding value to products by having them where people want them.