ECON 100A Chapter 10: Ch 10

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20 Nov 2016
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Market power: ability of seller or buyer to affect price of good. Average revenue: price it receives per unit sold. Marginal revenue: change in revenue resulting from one-unit increase in output. When demand curve is downward sloping, price is greater than mr because all units sold at same price. Supply curve: represents marginal cost of production for the industry as a whole. Tells how much will be produced at every price. No one-to-one relationship between price and quantity produced. Thus, shifts in demand lead to change in price with no change in output: changes in output with no change in price, changes in both price and output (common) Learner index of monopoly power: measure of monopoly power calculated as excess of price over marginal cost as fraction of price. The larger the l, the greater is the degree of monopoly power. The less elastic its demand curve, the more monopoly power a firm has.

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