MGT 180 Chapter Notes - Chapter 2: Internal Communications, Swot Analysis, Market Environment
16 Jan 2017
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Competition between businesses through: price, delivery time, product/service differentiation. No operations strategy or not following it. Not taking advantage of strengths/opportunities, or recognize threats. Too much emphasis on short-term financial performance. Neglection of investments in capital & human resources. Product/service design, not enough on process design/improvement. 3 basic business strategies: low cost, responsiveness, differentiation (from competitors) Mission => organizational goals => organizational strategies => functional goals. Core competencies: attributes/abilities that are the competitor"s edge on the competition. Order qualifiers: characteristics that customers set as minimum acceptability standards (in order to purchase) Order winners: characteristics of organization"s goods/services that make them perceived as better (than competition) Price/delivery reliability, delivery speed, quality can be both order qualifiers and order winners. Products, processes, methods, operating resources, quality, costs, lead times, scheduling. Link operations strategy to organization strategy is important. Reduce time needed to accomplish activities (like develop new products or to market them etc)
