CSP 161 Chapter Notes - Chapter 4, 7: Cognitive Dissonance

• School: University of Rochester
• Department: Clinical and Social Sciences in Psychology
• Course: CSP 161
• Professor: Andrew Elliot

Document Summary

Attitude a favorable or unfavorable evaluative reaction toward something or someone. Implicit association tests (iat) a computer-driven assessment of implicit attitudes. The test uses rea(cid:272)tio(cid:374) ti(cid:373)es to (cid:373)easure people"s auto(cid:373)ati(cid:272) associations between attitude objects and evaluative words. Easier pairings are taken to indicate stronger unconscious associations. Role a set of norms that defines how people in a given social position ought to behave. Foot-in-the-door phenomenon the tendency for people who have first agreed to a small request to comply later with a larger request. Lowball technique a tactic for getting people to agree to something. People who agree to an initial request will often still comply when the requester ups the ante. People who receive only the costly request are less likely to comply with it. Cognitive dissonance tension that arises when one is simultaneously aware of two inconsistent cognitions. Selective exposure the tendency to seek information and media that agree (cid:449)ith o(cid:374)e"s view and to avoid dissonant information.