CHM 592 Chapter Notes - Chapter 3: Everett Rogers, The Information Society, Alarm Clock

• School: University of Miami
• Department: Chemistry
• Course: CHM 592
• Professor: Dupagne Michel

Document Summary

Today, information is the basis of our economy: including: education, research & development, creating informational goods (computer software, banking, insurance), entertainment & news. Information public good: tangible, lacks a physical presence, can be sold as many times as demand allows without regard to consumption. Theorists say that as society progressed, technologies were created to help control information: ex: information was centralized by mas media. Characteristics of innovations (according to rogers): relative advantage, compatibility, complexity, trial ability, observability. Roger"s decision making process that a potential user foes through before adopting an innovation: 1. Knowledge (become away of the innovation: 2. Persuasion (form a positive attitude about the innovation: 3. Decision to accept or reject the innovation: 4. Confirmation (happy about your decision to get the innovation: *** reinvention (using the innovative technology for another use than it was made for) Ex: using a cell phone for an alarm clock or calculator. Who adopts innovation: (first to last: innovators = 2. 5%