CHM 592 Chapter Notes - Chapter 1: Sergey Brin, New Media

• School: University of Miami
• Department: Chemistry
• Course: CHM 592
• Professor: Dupagne Michel

Document Summary

Communication technologies are the nervous system of contemporary society. Communication technologies are critical to: commerce, entertainment, interpersonal relationships. Com technologies play an important role in almost ever area of productions and distribution of manufactured goods. Its evolving at an increasingly rapid rate and shows no sign of slowing. Google is the most valuable media company in the world in terms of market capitalization = the total value of shares of stock held in the company. Internet revolutionized the delivery of information, entertainment and commerce. Advertiser support is critical to the long-term financial success of the internet: because a majority of people preferred free content. Advertisers dreamed of using rich media = included full-motion video, audio, animation, etc. Sergey brin & larry page invented google. Lessons for understanding new media: 1. No matter how insightful, no one is ever able to predict whether a technology will succeed or fail: 2.