CHM 592 Chapter Notes - Chapter 4: Mass Media, Directv, Hd Radio
24 Jun 2016
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Chapter 4: the structure of the communication industries. The organizational infrastructure of technology has been the factor with the greatest amount of change in a short period of time. New technologies that make a major impact only come along a few times in a decade. New products that make a major impact only come along once or twice a year. Many organizational infrastructures of specific technologies cross national borders. Categories/functions of the communications industry: 1. Hardware, software & content (heart of tech. ecosystem) Software = the instructions used by hardware to manipulate content. Content = the messages transmitted using these technologies: 2. Production = engage in the manufacture of equipment or content. Distribution = the intermediaries between production and consumers (can be local or national) Most companies choose one or the other but some specialize in both. More specialized and expensive than other kinds. Ex: tv camera, microphones & editing equipment: consumer hardware:
