CHM 592 Chapter Notes - Chapter 5: Vertical Integration, Retransmission Consent, Fairness Doctrine

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Us policy typically has light regulations in order to: promote a free-market approach that attempts to balance the economic interests of media and communication industries, protect first amendment, protect rights of citizens. First amendment = freedom of speech, press and rights of citizens: has evolved with the varying degrees of protection for traditional press, broadcasting, cable television and the internet. Communication policy = the balancing of national interests and the interests of the communications industry: often shaping in reaction to the development of a new technology. Content regulation = refers to the degree in which a particular industry enjoys first. Amendment protection: ex: the press has the most first amendment protection so there is basically no regulatory agency overseeing print. Telecommunications act of 1996 = changed media ownership limits for the national and local market power of radio, tv, and cable industries: but the fcc has the authority to review and revise these rules.

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