JOUR 360 Chapter Notes - Chapter 7: Poster Children

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Vo is any story that the anchor reads that also incorporates video, graphic, or some other visual. Write from the video what we see in the video should lead us to mention specific things in the script. Writing a story not a slideshow or video catalog. Have to use file footage because writing about something in the past. Direct video reference at the top and then this. Using background video when doing a story about obesity, aids. Make specific references in the video, if you can"t make the link then don"t use the video. Remember that people in accidents this footage is used over and over for these type of stories, think about how they would feel if this is shown again and they are forced to relive it. The elements need to match the script from top to bottom or left to right. Used to cover a difficult passage when no specific video is available.

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