BMGT 350 Chapter Notes - Chapter 16: Environmentalism, Longrun, Planned Obsolescence

• School: University of Maryland
• Department: Business and Management
• Course: BMGT 350
• Professor: boyd

Document Summary

03:05: socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs, social criticisms of marketing, marketing"s impact on individual consumers. High prices: critics charge that american marketing system causes prices to be higher than they would under more. High costs of distribution: consumers pay for these excessive costs in the form of higher prices. High advertising and promotion costs: although advertising adds to product costs, it also adds value by informing potential buyers of the availability and merits of a brand. Excessive markups: most businesses try to fairly deal with consumers because they want to build customer relationships and repeat businesses and that most consumer abuses are unintentional. Wholesale prices on a large price reduction from a phony high retail list price.