BMGT 110 Chapter Notes - Chapter 16: Viral Marketing, Sales Promotion, Podcast

• School: University of Maryland
• Department: Business and Management
• Course: BMGT 110
• Professor: Richard Frank

Document Summary

Integrated marketing communication (imc) a technique that combines all the promotional tools into one comprehensive unified promotional strategy: advertising paid, nonpersonal communication through various media by organizations and individuals who are in some way identified in the advertising message, product placement putting products into tv shows and movies where they will be seen. Interactive promotion promotion process that allows marketers to go beyond a monologue, where sellers trey to persuade buyers to buy things, to a dialogue in which buyers and sellers work together to create mutually beneficial exchange relationships: personal selling the face to face presentation and promotion of goods and, the benefit of personal selling is that there is a person there to help you services. complete a transaction, steps in the selling process, prospect and qualify. Learning as much as possible about customers and their wants and: preapproach needs, approach, make presentation, answer objectives, close sale.