BMGT 110 Chapter Notes - Chapter 15: Reverse Logistics, Business Intelligence, Supply Chain

• School: University of Maryland
• Department: Business and Management
• Course: BMGT 110
• Professor: Hugh Turner

Document Summary

Manufacturing companies rely on distribution, which is runned by other companies to get the products to the ultimate consumer. Marketing intermediaries: organizations that help move goods and services from business to business or business to consumers. Agent/broker: a representative of the seller or buyer who negotiate the price. Channel of distribution: consists of a set of marketing intermediaries. Wholesaler: companies that sell to other organizations. Retailer: a store that sells products to the ultimate consumer. Distribution channels maintains the flow of goods and money, so customers can get the products when they need it. Intermediaries provide cheaper transportation, selling, advertising, relationship building, and storing. Brokers make the process of buying a home easier, efficient, and more profitable. Intermediaries reduces the number of exchanges because exchanges with intermediaries is inefficient. The value versus the cost of intermediaries. If intermediaries were eliminated, the price of products would be lower.