MKTG 2800 Chapter Notes - Chapter 10: New Product Development, Business Analysis, National Institutes Of Health
5 Jul 2017
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Nondurable- item consumed in one or a few uses such as food products and fuel. Durable- lasts over many uses, vehicles, appliances, and smartphones. Product- a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers" needs and is received in exchange for money or something else of value. Good- tangible attributes that a consumers five senses can perceive. Services- intangible activities or benefits that an organization provides to satisfy consumers" needs in exchange for money or something else of value. Consumer products- products purchased by the ultimate consumer. Business products- b2b are products organizations buy that assist in providing other products for resale. Convenience products- items that consumers purchase frequently, conveniently, and with minimum shopping efforts. Shopping products- items for which the consumer compares several alternatives on criteria such as price, quality or style. Specialty products- items that the consumer makes a special effort to search out and buy.
