MC 101 Chapter 12: Public Relations.pdf

• School: University of Alabama
• Department: Mass Communication
• Course: MC 101
• Professor: William J Gonzenbach

Document Summary

Much of what appears in the news has origins in events or information released by public relations practitioners. At the same time, such practitioners are deeply dependent on the media as a means of transmitting their messages to their desired audiences: lobbying can be considered as a special, if controversial, form of public relations. Lobbyists use a variety of interpersonal and other communication techniques to try to influence legislators as they initiate, modify, and pass laws that can have an influence on their clients. There is a strong movement among its practitioners and educators to try to transform public relations into a profession.