BBG 101 Chapter Notes - Chapter 14: Mobile App, Rolex, Bottled Water
2 Nov 2020
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Document Summary
Value good quality at a fair price. According to the american marketing association, value is a foundation of marketing. Adapting products to new markets is an ongoing challenge. Product development i a key activity in any modern business. Bocktown beer and grill is at the front of mobile media marketing. It holds polls on facebook and twitter that let customers pick the beers on tap. It also uses tabbedout, a mobile app that allows customers to pay their bill without returning to the bar or giving their card to a server. Distributed product development the handing off of various parts of your innovation process often overseas the increase in outsourcing has resulted in using multiple organizations separated by cultural, geographic, and legal boundaries developing a total product. Total product offer everything consumers evaluate when deciding whether to buy something. Products are evaluated on many different dimensions, both tangible and intangible.
