MCOM 214 Chapter Notes - Chapter 1: Sales Promotion, Marketing Communications, Narrowcasting
15 Sep 2016
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Document Summary
The structured & composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media. Typically directed to groups of people: consumers. Business organizations perform a lot of activities in three divisions: operations, finance/administration, marketing. Services: a bundle of benefits that may/may not be physical, that are temporary in. Economic, political, religious, or social viewpoints that advertising may attempt to. Medium: the particular good or service a company sells and instrument or communications vehicle that carries or helps transfer a nature, and come from completion of task sell message from the sender to receiver. Print or broadcast media that reach very large audiences: radio, tv, newspapers, magazines, billboards. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 4p"s of marketing mix: products, pricing, places, promoting.
