MIS 2101 Chapter 5: Hidden in the Long Tail

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24 May 2018

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Hidden in the Long Tail

• Two big benefits predicted: prices would become lower and more uniform, and the

selection available to consumers would increase

• Online purchases are greater than in-store purchases

• Rare used books are a exaple of a log tail: a vast expansion in variety

• Even though users have to do a little bit of research to find and buy something online,

it’s still worth the tie

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