BA 3103 Chapter Notes - Chapter 1: Indigestion, Foodborne Illness, Healthy Diet

• School: Temple University
• Department: Business Administration
• Course: BA 3103
• Professor: Foley

Document Summary

Healthy eating has quickly become the new trend in the past two decades. With this trend occurring, the food industry has experienced many systematic changes. For one, the greater focus on healthy eating has discouraged many fast food lovers from eating at restaurants like mcdonald"s, burger king, wendy"s, etc. A greater number of people are becoming health conscious and making an effort to eat at least somewhat healthy if fast food is a constant option. Chipotle is a company that has brought quality food and service to this group of healthy individuals. Chipotle is a fast food company that is known for making high quality mexican food using unprocessed products. Recently, the chain restaurant had an e. coli breakout that caused many people to turn away from its food to prevent catching the foodborne illness. Sales and public outlook diminished for the company. Chipotle could take to revive its sales and popularity.