PSY 215 Chapter 9: chapter 9 notes
4 Dec 2018
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Social influence: the many ways people affect one another. Involves changes in behavior and attitudes that result from the comments, actions, or even the mere presence of others. Effective dealing with others requires knowing when to yield to their influence and when/how to resist. Being effective is also having skills to influence others types: conformity, compliance, obedience. Built around the autokinetic illusion the sense that a stationary point of light in a complete darkened environment is moving. Believed that other people would fill the void and serve as a frame of reference that would influence the viewer"s perceptions of the light. Everyone"s individual judgments (no matter what they were) fused into a group norm. The larger number of people who express a particular opinion, the more merit it likely has. The larger the group, the more one stands to displease: group unanimity the presence of an ally weakens any social influence.
