PSY 215 Chapter Notes - Chapter 7: System Justification, Automatic Behavior, List Of Knot Terminology
4 Dec 2018
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Attitude: an evaluation of an object along a positive-negative dimension. Involve affect (emotion) how much someone likes or dislikes an object. Involves cognitions thoughts that typically reinforce a person"s feelings, include knowledge and beliefs about the object and associated memories and images: associated with specific behaviors approach or avoid. When specific attitudes are primed, people are more likely to act in ways consistent with the attitude. Our attitudes activate particular brain regions that support specific actions. Examine the time it takes a person to respond to an attitude question response latency: determine the centrality of attitudes to the person"s belief system. Measure a variety of attitudes within a domain and calculate how strongly each one is linked to the others. Implicit measures let researchers tap nonconscious attitudes their immediate evaluative reactions. Every day, evidence demonstrates that attitudes and behaviors go together.
