PSY 101 Chapter Notes - Chapter 9: K. Anders Ericsson, Availability Heuristic, Representativeness Heuristic

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We are influenced by the same principles that produce learning in rats and pigeons. Cognition the mental activities associated with thinking, knowing, remembering, and communicating. Concepts a mental grouping of similar objects, events, ideas, or people. To further simplify things, we organize concepts into category hierarchies. Prototypes a mental image or best example of a category. Matching new items to a prototype provides a quick and easy method for sorting items into categories (as when comparing feathered creatures to a prototypical bird, such as a robin) Some problems we solve through trial and error. Algorithm a methodical, logical rule or procedure that guarantees solving a particular problem. Contrasts with the usually speedier but also more error-prone use of heuristics. Heuristics a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms. Sometimes, the problem-solving strategy seems to be no strategy at all.

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