POL 110 Chapter Notes - Chapter 8: Netflix, Fourth Estate, Buzzfeed
Document Summary
Mass media: the collection of all forms of media that communicate information to the general public. One of the primary reasons we turn to the media is for news, coverage of important political and social events, we expect that it is accurate and true. In order to bring us the news, media must employ people in varied positions: Journalist/reporter: uncovers news stories, keeps an eye on public interest: once they have a lead, they will research background information and conduct interviews. Editor: work in the background assigning stories, approving articles, editing content for accuracy and clarity. Publisher: own and produce print/digital media, oversee the content and finances of the publication, ensure that the organization turns a profit. Media differs from public relations, which is communication carried out to improve the image of a business or individual. Media is meant to be more neutral, pr is not neutral. Pr usually takes the form of advertisements and press releases.
