PSY 260 Chapter Notes - Chapter 12: Attribute Substitution, Availability Heuristic, Representativeness Heuristic
Document Summary
Frequency estimate - an assessment of how often various events have occurred in the past. Attribute substitution - a strategy in which you rely on easily assessed information as a proxy for the information you really need. Representativeness heuristic - judgment of how much something resembles others in the same category. Heuristics - efficient strategies that usually lead to the right answer, but can also lead to errors. Gambler"s fallacy is produced by the assumption of category homogeneity, which leads us to expect that any representative of the category will also have the same property as the rest. Covariation - x and y covary if x tends to be on the scene whenever y is, and if x tends to be absent whenever y is absent. Confirmation bias - a tendency to be more responsive to evidence that confirms your beliefs rather than to evidence that might challenge your beliefs.