BUS 302 Chapter 16: Social Media Advertising

• School: Stony Brook University
• Department: Business Management
• Course: BUS 302
• Professor: Ethan Pew

Document Summary

Involves advertisements served to users on social media platforms. Highly effective way to target audiences based on demographic and lifestyle information. Allows for marketers to track return on investment in real time. Reaches the most people with the least amount of money. Social media advertising strategy: select goals, select target market, select platforms, select the budget, select the ad format, consider the ad funnel, recall aida, develop the content. 96% of sm marketers state that facebook proves the best roi of all social platforms. A tool to create + manage fb and insta ads. Advertising objective: what a brand wants people to do when they see the brand"s ad. Awareness: generate interest in a product or service. Consideration: included increasing website traffic, app downloads, video views, collect leads or engagements on posts. Conversions: encourage people to purchase or use a product or service. Types of facebook ads: photo, video, slideshow, collection, carousel, and messenger.