SOC 104 Chapter Notes - Chapter 5: Santa Barbara City College, Social Influence, Social Cognition

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Studying social psychology started when scientists first began systematically and precisely quantifying human thoughts, emotions, and behavior. Social science was energized by a number of researchers who came from. Germany to the united states during world war ii. Social psychology grew to the area of behaviors and group processes in the 1950s and 1960s. The discipline"s emphasis became more cognitive in the 1970s and. The field of social psychology is currently expanding into other areas, such as evolutionary psychology, research on culture and social neurosciences. Social psychology is the scientific study of how in our lives we perceive, feel and act about others and how these people influence our values, emotions and behaviors. The purpose of this book is to help you learn how to think like a social psychologist and inspire you to use social psychology principles to better understand social relationships. Social psychology is about the interplay between the personality and the social situation.

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