RWS 290 Chapter Notes - Chapter 14: The Takeaway, Communication, Prezi

• School: SDSU
• Department: Rhetoric and Writing Studies
• Course: RWS 290
• Professor: R.Michener

Document Summary

You will analyze your audience to make sure you"re addressing audience members" needs and speaking to them in the way that is most appealing and easy to learn. You"ll gather and develop your information and ideas by identifying the key facts and conclusions related to your topic. You"ll develop your message to focus on the key takeaway concepts and to provide supporting points throughout. Analyze your audience and gather the right information. Find out whatever you can about your audience members" knowledge level. Key decision makers are the ones you want to influence the most. You can influence your audience by employing a combination of emotional and analytical appeals. Oral communication are suited to strong emotional appeal as they create bonds between the speaker and the audience and emotional connections with products, services, and ideas. Consider the motivational value system (mvs) of your audience members.