33:630:301 Chapter Notes - Chapter 10: Tv Dinner, Toothpaste, Ipad
Document Summary
Product good/service/idea consising of a bundle of tangible and intangible atributes that saisies consumers" needs and is received in exchange for $ or something of value. Good tangible atributes; consumer"s 5 senses can perceive: nondurable= consumed in 1 or fewer uses, durable= lasts over many uses. Services intangible aciviies/beneits that an organizaion provides to saisfy consumers" needs in exchange for $ or something of value. Idea thought that leads to a product/acion (concept for new invenion) Business (b2b/industrial) products products organizaions buy that assist in providing other products for resale. Product item speciic product that has a unique brand, size, or price. Product line group of product/service items that are closely related because: they saisfy a class of needs, used together, sold in the same customer group, distributed through same outlets, and fall within a given price range. Product mix consists of all the product lines ofered by an organizaion (p&g product lines: beauty & grooming; household care)
