33:630:301 Chapter Notes - Chapter 3: Population Reference Bureau, Better Business Bureau, Millennials
Document Summary
Environmental scanning process of coninually acquiring informaion on events occurring outside the organizaion to idenify and interpret potenial trends. 5 environmental forces: social, economic, technological, compeiive, regulatory. Social forces include demographic characterisics of the populaion and its values demographics & culture (changes in these forces can have dramaic impact on markeing strategy) Demographics describing a populaion based on: age, gender, ethnicity, income & occupaion. Populaion reference bureau & the united naions monitor the world populaion proile. U. s census bureau provides informaion about the american populaion. 6. 9 billion people in the world today. Likely to grow to 9. 4 billion by 2050 populaion explosion. India is predicted to be the largest populaion by 2050 with 1. 75 billion china= 1. 44. Number of people 60 years+ is expected to triple and reach 2 billion by 2050. 2010 resident populaion = 308 million people. 2030 us populaion will exceed 373 million.
