01:220:102 Chapter Notes - Chapter 4: Economic Surplus, Demand Curve, Economic Equilibrium

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01:220:102 Full Course Notes
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01:220:102 Full Course Notes
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A potential buyer"s willingness to pay is the maximum price at which he or she would buy the product. An individual won"t buy the good if it costs more than this amount but is eager to do so if it costs less. If the price is just equal to an individual"s willingness to pay, he or she is indifferent between buying and not buying. If the price of used book is , only aleisha buys one; if the price is , aleisha and brad both buy used books, and so on. So the information in the table can be used to construct the demand schedule for used textbooks. Suppose that the campus bookstore bakes used textbooks available at a price of . Aleisha would have been willing to pay , so her net gain is - = . Brad would have been willing to pay , so his net gain is - = .

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