MK 370 Chapter Notes - Chapter 4: Environmental Factor, Non-Sampling Error
22 Aug 2016
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Chapter 4: defining the problem and determining research objectives (first 2 steps of mr process) Problem (situation calling for managers to make a choice among alternatives). Research objective (dependent on the problem; state specifically what info the researcher needs to produce, so that the manager can choose the correct alternative to solve the problem) A control system: to help managers recognize failures to meet objectives. Opportunity identification system: to help managers recognize opportunities. Symptoms (changes in level of a key monitor that measures the achievement of an objective). Use situational analysis to determine all of the possible causes, so the real cause isn"t overlooked: competitors" actions, changes in consumers, something about the product itself, general environmental factor. Companies use them to alert research firms that they would like to receive bids or proposals to conduct research. Introduction: identify the company that originates the rfp. Scope of proposal: description of the problem at hand.
