SOC 10000 Chapter Notes - Chapter 2: Simple Random Sample, Cluster Sampling, Stratified Sampling
12 Mar 2014
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The scientific method a. b. c. d. e. Testing causal theories (or how you demonstrate that one thing causes another thing) a. b. c. Defining & measuring variables: measurement error validity; random sampling; Might arise from how the researcher constructs or administers her/his questions. Loaded or leading questions that pressure or steer subjects towards some responses and away from other ones. Poor match between question and the theoretical variable that it"s supposed to be measuring. Poorly worded questions that confuse subjects or that different subjects interpret in very different ways. Bias may be sometimes be traced to the subjects themselves such as when they attempt to give socially acceptable responses, try to tell the researcher what they want to hear, or consciously give misleading answers. b. Research design & internal validity a. b. c. d. Major research methods a. b. c. d. e. Data analysis; quantitative vs. qualitative data; statistical methods.
