COM 11400 Chapter 2: Chapter 2

• School: Purdue University
• Department: Communication
• Course: COM 11400
• Professor: Katherine Miller

Document Summary

Attitudes- express how positively or negatively you feel about an object, person, policy, and so on. Values- ideals we hope to achieve and underlie specific attitudes. Hostile audiences- audiences who are unfavorable to your or your position. Carefully consider all of your arguments, analyze your supporting material, and critically examine your credibility. Less interested, less likely to put forth the effort. When topics are highly relevant to members they are more motivated. Voluntary audiences- attend a presentation because they are interested in the materi al. Find common ground you share with audience members. Be thorough in treatment of the material. Be sophisticated in your approach to the material. Focus on one or two key areas they need to know to understand your position. Big layoff at a major employer in the area. Length of presentation: go over- means your message is more important than everyone e lse"s, demonstrates incompetence, too short- members will feel cheated.